wheel.me and HUPICO announce strategic commercial collaboration to enhance industrial automation in the Benelux and France

Since 1994, HUPICO has been a trusted name in industrial automation, offering a wide range of products including feeding and assembly systems, robotics & vision, intralogistics, and smart glasses & AR. Known for their commitment to quality, creativity, and excellent service, HUPICO has a strong local presence and long-standing relationships with machine builders across various markets in France, Belgium, the Netherlands, and Luxembourg.

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wheel.me's innovative autonomous wheels transform existing carts and dollies into AMRs, enhancing efficiency, safety, and flexibility in industrial environments. This technology fits HUPICO’s product portfolio, providing their customers with state-of-the-art automation solutions.

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"We are excited to partner with HUPICO to bring our autonomous wheel technology to new markets in the Benelux and France," said [Pål Rødseth], CEO of wheel.me. "HUPICO's strong local presence and technical expertise make them the perfect partner to help us expand our reach and deliver innovative solutions to a broader audience."

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HUPICO’s technical expertise, local presence, and deep understanding of the manufacturing industry make them the ideal partner for wheel.me in the Benelux and France. This collaboration will enable both companies to offer comprehensive automation solutions to a broader audience, driving productivity and operational efficiency.

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"HUPICO has decades of experience in intralogistic solutions, from traditional conveyor belts to intelligent systems. We have noticed an increasing demand for smart solutions, and with the addition of wheel.me to our product portfolio, we find a concrete answer to this demand. Their innovative, user-friendly technology perfectly aligns with our vision. Together, we offer flexible and scalable solutions that help customers optimize their logistics processes. Together, we create impact!," said Johan Paul, CEO of HUPICO.